The ADF defines leadership as the ‘process of influencing others to gain their willing consent in the ethical pursuit of the mission’ (p1-2). Therefore ADF leaders should have a good understanding of how to effectively and ethically influence subordinates and supervisors. The Centre for Creative Leadership Development proposes that there are three ways to ethically influence others. As no one person learns the same way, they are unique in the ways they received and understand information, leaders need to have a selection of tools to use to communicate with influence. Noting also that leadership is contextual, it is useful to learn how to appeal to their sense of logic; align your message to their goal, project or values; or find the cooperative appeal to pursuing a task or mission. Note that these strategies do not involve the use of rank or punitive measures to influence others in the ethical pursuit of the mission.