There is money to be made in the metaverse—and lots of it—for those willing to invest in this virtual world.


Showing that big business doesn’t want to miss out on an opportunity, Nike has taken another step into the metaverse by acquiring RTFKT Studios—a virtual sneaker and collectables start-up. The deal will likely signal to other clothing brands that the world of virtual fashion will heat-up in 2022. Key points: