BLUF
Therapy effectiveness depends more on a strong, trusting client-therapist relationship than on specific techniques or brands. Marketing hype often obscures this core truth, as real healing comes from genuine connection, not trendy methods.Learning Outcomes
- Explain why the therapeutic relationship is the strongest predictor of positive outcomes, regardless of therapy brand or technique.
- Identify how marketing and branding in therapy can obscure research-based truths about what drives healing.
- Compare the effectiveness of popular evidence-based therapies (e.g., CBT, DBT, EFT, EMDR) and recognize that none is uniquely superior to others.
