BLUF
Some new defence startups share too much online. Their marketing can give rivals a clear view of future capability plans — reducing uncertainty and weakening deterrence. Strong controls and smarter information sharing are needed to protect long-term advantage.Learning Outcomes:
- Understand how public marketing by defence startups can expose sensitive capability paths that rivals may exploit.
- Recognise why tighter information control and disciplined communication should protect long-term advantage.
- Identify how teams can support secure innovation by balancing visibility with the need for uncertainty in peer competition.
