Creditability is important. If people believe the messenger, they will probably accept the message—credibility requires competence, keeping your word, accountability, connecting with others, caring, openness to new ideas and acknowledging and rectifying your mistakes.


Gwen Moran writing in Fast Company, makes the following points:
  • Competence and credibility can be evaluated differently depending on your position and relationships within an organisation.
  • Treat others how they would want to be treated, and keep their best interests at heart.


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