Augmented reality glasses have the potential to manipulate human behaviour by tracking eye movements—this raises some serious ethical questions.


This article written by Patrick Lecomte for The Conversation makes several interesting points, such as:
  • Tech companies are working on AR glassessmart contact lenses and headsets, and  Eye-tracking 
  • Eye movements can give insight into humans’ subconscious cognition
  • AR eye movements can be captured and analysed to:
    • locate/situate the user
    • determine what they’re looking at,
    • predict what action they might want to take
  • One area of concern involves the monetisation of AR   through targeted advertising


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