Bing's integration with OpenAI's language processing and generating abilities allowed it to offer more useful and detailed responses for complicated searches.
This article by Stephen Shankland, writing for CNET, makes the following points:
- Ten tests were conducted, and in eight of them, the answer from the AI-boosted Bing was preferred.
- Google is synonymous with search, so getting people to change will be hard after years of habituation.
- Google has its own AI chatbot technology, called Bard, which is yet to be released.