BLUF
Online messaging now shapes public perception as much as events themselves. Success depends on clear purpose, audience understanding, and cultural awareness, rather than volume alone or reliance on familiar narratives. Humour and storytelling are important.Learning Outcomes
- Understands the role of communication in shaping outcomes — the article shows how messaging strategy, not just content volume, influences perception and effectiveness.
- Recognises the importance of audience awareness — it highlights how cultural understanding and targeting are critical to reaching and persuading broader groups.
