An MIT study found 95 percent of corporate generative AI pilots delivered no measurable return, pointing at habits over the technology

BLUF

Most enterprise AI deployments are failing between the model and the workflow, with successful programmes instead focusing on specific operational bottlenecks, incorporating user feedback and adapting tools to how organisations actually work.

Learning Outcomes

• Identify organisational barriers preventing successful enterprise AI adoption.
• Examine how workflow integration influences AI-generated business value.