Companies are increasingly tracking eye movements—but is it ethical?

Summary

This article written by Patrick Lecomte for The Conversation makes several interesting points, such as:

• Tech companies are working on AR glasses, smart contact lenses and headsets, and  Eye-tracking 
• Eye movements can give insight into humans’ subconscious cognition
• AR eye movements can be captured and analysed to:
  • locate/situate the user
  • determine what they’re looking at,
  • predict what action they might want to take
• One area of concern involves the monetisation of AR   through targeted advertising

References

Recent Runway Posts related to this topic:

• Microsoft secures $29b deal making augmented reality headsets for US Army – The Runway (airforce.gov.au)
• 10 new technologies coming in next five years with far-reaching impact on people's daily lives – The Runway (airforce.gov.au)

References from the Web :

• JAN 2022 Applications of Virtual and Augmented Reality in our daily life – Guindy Times
• Accessed OCT 2022 Legal and regulatory challenges in the enterprise application of virtual and augmented reality: What lies ahead – PWC

Source Information:

• Article Source:  The Conversation
• Media Check: The Conversation - Media Bias Fact Check (mediabisafactcheck.com)  
• RAAF RUNWAY: RATIONALE, GUIDELINES, LEARNING OUTCOMES, ETC | The Runway (airforce.gov.au)