Name after the American General and President a method that allows managers and leaders to prioritize their work in an effective and efficient manner.


Mark Nevins, for Forbes, makes the following points:
  • It is ideal for high-performing people who often try to do too much.
  • The upper right-hand quadrant of the matrix represents the “most urgent and most important”.
  • The lower left-hand quadrant is “least urgent and least important”.
  • The upper left is “most urgent and least important” and is ripe for delegating tasks.
  • The lower right is “least urgent and most important” and can offer a good return on time invested.


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