ChatGPT can write acceptable content but finds it difficult to be creative or produce a unique point of view from existing facts.


Rob Locascio writing in Fast Company, makes the following points:
  • Predictive chatbots will likely be running or heavily involved in running customer service functions for a quarter of organisations by 2027.
  • Chatbots use the web to look for the right words or responses.
  • If all companies do this, no one company will be able to gain a competitive advantage based on its customer service.
  • Continued experimenting with ChatGPT could lead to better outcomes.


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