Clarification of the many misconceptions and ill-defined applications of coaching will improve its overall success and positively influence workplace effectiveness.


An understanding of these basic principles of coaching can help overturn the myths which impede its implementation; this article makes the following points:

  • Coaching is different from training as it provides advice, guidance, suggestions, and recommendation. 

  • Coaching is different from mentoring as it involves listening, which is more instructional in nature. 

  • Coaching is different from counselling as it addresses workplace challenges to enhance performance. 

  • Coaching is cost-effective as the amount invested is meagre compared to the returns. 

  • Coaching is needed for both weak and good performers. 

  • Coaches are not critics; they are feedback givers.

  • Coaches don’t provide everything for coachees; they play a role in achieving goals.

  • An objective of coaching is to make people independent. 

  • Coaches are professional, passionate people with good experience. 

  • Coaches are experts in coaching, not in other areas.

  • Coaching goes beyond being an employee incentive.

  • Coaching is not a telling process.