The three steps are—to make no more than three main points, explain the same concept or information in several different ways, and then repeat yourself.


Minda Zetlin writing in Inc Australia, makes the following points:
  • The steps also work for one on one conversations.
  • Most people can remember only three to five items at any one time in short-term memory.
  • When explaining the same thing three different ways, try to give a straightforward explanation, a metaphor, and a real-world example.
  • Spaced repetition works—return to the same idea over time.
  • Important to—make a genuine connection with your audience.


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