BLUFDuring Covid-19, Zoom became a top-rated communication program used by many remote workers; Zoom is investing heavily in related apps, believing that the demand for remote working will continue.
During the pandemic, Zoom became a household name and an essential business tool as an application to connect workers, businesses, customers, family and friends. However, its utility went beyond simple communication as businesses and individuals realised economic, environmental and social benefits.
Zoom is now shifting strategy as people return to the office. Zoom recently announced the purchase of Five9, a cloud-based call centre operator software. Soon it will host cloud-calling product Zoom Phone and conference-hosting product Zoom Rooms.
This strategy supports the premise that remote work will continue post-pandemic. Zoom executives believe that when the national vaccine roll-out takes effect, it may not extinguish the desire for remote work and its associated potential financial savings.