BLUF

Research has found that tailoring factual messages to match audience concerns and communication styles significantly increased engagement with reliable information. This suggests targeted language can help counter misinformation without changing the evidence itself.

Learning Outcomes 

  • Differentiate between misinformation and disinformation and explain how online communities can influence information consumption, trust, and attitudes.
  • Analyse the impact of communication style on audience engagement with reliable information, particularly in the context of public health and social media campaigns.
  • Apply audience-centred communication strategies to present evidence-based information in ways that address concerns, increase engagement, and help counter misinformation online. 
READ: A new study finds that to counter misinformation online, we need to copy its style

References