BLUF
Trade deals now rise or fall on trust. Facts alone are not enough. Clear stories matter. Shared narratives build consent—without them, agreements face backlash, distortion, and slow erosion, even when the economics are sound.Learning Outcomes
- Recognise how public narratives shape acceptance of complex policy and long-term cooperation.
- Apply storytelling techniques to explain strategic initiatives in clear, human terms.
- Anticipate how misinformation and perception gaps can undermine partnerships if left unaddressed.
