BLUF

Australia imports far more creative content than it exports. Stronger support, clearer strategy and a steady push into global markets could lift local creators and strengthen national influence—small steps now could unlock major long-term gains.

Learning Outcomes:

  • Recognise how cultural exports can shape national influence and understand why creative work matters for Australia’s broader interests.
  • Identify why Australia trails regional partners and consider how clear policy and funding can shift long-term outcomes.
  • Reflect on how strategic thinking—planning, patience and disciplined execution—applies to mission readiness and steady capability growth within the Australian Defence Force.

References