Consumers may not understand the extent to which their personal information could be available to, or intercepted by, third parties.


This article by Cheryl Winokur Munk, writing for CNBC, makes the following points:
  • Fitness trackers and apps can monitor body metrics like sleep quality and heart rate.
  • The biggest brands focus on security, as being hacked can affect their reputation.
  • Data collected by a fitness app is not protected under the law.


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