With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon of war

Summary

Nadia Kaneva writing in the Conversation, makes the following points:

• “A Portrait of Bravery” in Vogue Magazine featured a profile of Olena Zelenska, the first lady of Ukraine.
• Part of a marketing campaign with the tagline “Bravery. To be Ukraine.”
• National branding uses advertising, public relations and marketing to boost countries’ international reputations.

References

Recent Runway Posts related to this topic:

• THE 2022 RUSSO-UKRAINE CONFLICT 01: COLLECTION- The Runway (airforce.gov.au)

References from the Web:

• MAY 2022 Ukraine NOW. Ukraine's new branding-Banda Agency
• AUG 2022 With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon-Fast Company
• Australia’s Nation Brand-Brand Australia

Source Information: Conversation The

• Article Source: https://theconversation.com/au
• Media Check:  Media Bias/Fact Check (mediabiasfactcheck.com)/ The Conversation
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