According to research and advisory firm Forrester, generative AI will bring about a raft of changes for businesses in 2024.


  1. The firm says businesses will need a new operating model to compete in an AI-powered economy.
  2. AI processing may have to slow down in 2024 due to limited chip availability.
  3. By the end of 2024, sixty percent of sceptics will use (and love) generative AI.