BLUF
Recruitment and retention are ongoing challenges for Western militaries—the US Navy reversed its recruitment trend by radically changing how it attracts and accepts candidates.Summary
- USN made entry standards less rigid: age, medical, education.
- Provided increased resources for recruitment staff and facilities.
- Focused on greater utilisation of social media.
- Managed to reduce attrition during recruit stage.
- Other military forces can learn from USN's experience.
