BLUFOrganisations face a dilemma; they need creative people to grow and develop—however, they consistently fail to create an environment where creativity is encouraged, let alone allowed to flourish.
Recent surveys reinforce creativity and innovation as critical components of business success:
Innovation was the top priority for most businesses.
77% of CEOs struggle to find employees with creativity and innovation skills.
Creativity ranked as the most in-demand soft skill.
This article identifies three misconceptions that managers must overcome to build creative cultures :
The Productivity Illusion. Trying to resolve things too quickly is detrimental to innovation because you fall prey to premature closure.
The Intellectual Illusion. When presented with a potential solution, it is easier to drill down on one aspect and discover ways that it might not work.
The Brainstorming Illusion. Creation can be limited in group settings because many participants do not communicate their ideas.
These creativity fallacies can be overcome by leaders being more creative themselves, allowing people more time and being prepared to accept a degree of risk.
- Jul 2020 Youtube. The Creativity and Innovation Process in Business (in 2021)
- Jan 2021 Entrepreneur. Time to Reinvent: 5 Tips for Boosting Creativity and Innovation
- Apr 2021 Indeed. 7 Creativity and Innovation Examples
- Apr 2021 Deloitte. Unshackling the creative business