The categorical imperative is the moral obligation to act as you would be willing to have everyone else so act. The author argues that every decision we make contributes to a new cultural norm and can impact the success of an organisation.


Yonason Goldson writing in Fast Company, makes the following points:

  • Private indiscretions rarely stay private.
  • Behaviour breeds similar behaviour, both for good and bad. 
  • When colleagues treat each other with civility and respect, the surrounding culture becomes warmer, safer, and more trusting.
  • The categorical imperative improves the overall performance of an organisation.


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