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Communication & Cognition

The "McNamara fallacy": When data leads to the worst decision

Jonny Thomson
01 November 2024
6 min
PME All levels

BLUF

Overreliance on quantitative data, famously termed the McNamara fallacy, can obscure critical human and contextual factors—highlighting that a balanced approach incorporating qualitative insights is essential for making well-rounded strategic decisions.
READ: The "McNamara fallacy": When data leads to the worst decision

References

  • Big Think: High factual reporting
  • COLLECTIONS/The Runway (airforce.gov.au)
  • RAAF RUNWAY: RATIONALE GUIDELINES LEARNING OUTCOMES ETC)
 

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