Leaders in HR, sales, product, and engineering will soon use GPT in their daily work. But like all new software, it has idiosyncrasies, limitations, and prompts.


  • GPT requires prompts as it does not understand nuances about individual brands, and it cannot empathise with people
  • GPT will help summarise others’ work, can drive greater efficiency and productivity by undertaking admin tasks, can even help to teach  or can appear to be creative  
  • Humans are needed to talk to customers, analyse internal data, and apply human judgment to decisions
  • AI, when properly used, can create time for your team by relieving them of repetitive tasks