BLUF
In the US—for the first time— Streaming platforms have captured more viewers than cable or broadcast TV.Summary
Wynne Davis writing in NPR, makes the following points:
- In the US in July 2022 was higher than at the pandemic's peak.
- Popular streaming programs such as "Stranger Things" performed well.
- Might be due to the ending of sports seasons normally broadcast on live TV.
References
References from the Web:
- AUG 2022 Streaming viewership surpassed cable for the first time, says Neilson-TechCrunch
- AUG 2022 Streaming Video Viewing Will Surpass Cable TV Before The End Of This Year-Forbes