BLUF

Modern presentation tools often undermine effective persuasion. Ancient Greek rhetoric, establishing credibility, using logical reasoning and emotion can work.

Summary

  1. Ethos establishes credibility early to ensure the audience values your expertise.
  2. Logos focuses on logical reasoning, starting with "why" to guide the audience.
  3. Pathos appeals to emotion, using authenticity and storytelling.
  4. Combining ethos, logos, and pathos creates a balanced, impactful presentation
READ: How ancient Greek speaking skills can supercharge your presentations

References