This article argues that the G7’s Build Back Better World is more than a match for China’s Belt and Road Initiative but needs careful and concerted strategic marketing to realise its full potential.


China's Belt and Road Initiative is a masterful marketing program and mainstay of China's foreign policy worldwide. However, completed projects make up only a small percentage of the total, and much of China's funding is through loans, leading to debt-trap diplomacy. By contrast:

The Build Back Better World infrastructure and investment program is designed to bring in new capital and counter the BRI through increasing public/ brand awareness and visibility. However, the U.S. focus on calling the BRI a blueprint for Chinese global domination might be counterproductive.