The author of this article asserts that one of the biggest myths about communicating science is that merely presenting people with knowledge will lead to them acting accordingly. This is known as the information deficit model.


This article by Tessa Koumoundouros, writing for Science Alert, identifies the following four points:
  1. lack of trust in the information source is one of the key reasons people don't accept scientific information.
  2. Many people want to identify with a cultural group—social media is good at spreading pseudoscience that looks like science and can be maniuplated to support groups' cultural beliefs.
  3. The internal conflicts created by information that challenges our social or personal beliefs can lead to cognitive biases such as cognitive dissonance.
  4. Scientific ideas need to be presented in a way that people can understand.


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