People are influenced by ads because advertisers study our desires and use deceptive techniques to manipulate us. They create ads that tap into our desires for social acceptance, success, and self-perception. 


  1. Ads target our desires using deceptive techniques.
  2. Imagery in ads triggers our social desires.
  3. Advertisers sell us non-essential products.
  4. Essential products don't need advertising.
  5. Advertising is prevalent in places with overproduction.