Tim Cook, CEO of Apple, advises that whatever you do first sets the tone for the rest of your day. It determines your focus and establishes what you should care about.


  1. Tim spends the first hour reading emails.
  2. He filters the emails so that the focus is on his important customers and suppliers.
  3. He then isolates himself for an hour and spends time in the gym to focus on his health to ensure that he is productive.