Can GenAI Do Strategy?

Summary

1. Researchers have cross-connected ChatGPT to the Blue Ocean Framework.
2. It produced in 60 minutes a similar marketing strategy, to one that a team of MBA students took a week to devise.
3. In future, virtual strategists will assist their human counterparts to be better at their jobs and make companies more profitable.

References

• Media Check: Harvard Business Review-Media Bias Fact Check (HIGH CREDIBILITY)
• COLLECTIONS/The Runway (airforce.gov.au)
• ADDITIONAL READING RAAF RUNWAY (PME)
• RAAF RUNWAY: RATIONALE, GUIDELINES, LEARNING OUTCOMES, ETC