Communication and Cognition go hand in hand. Communication, broadly speaking, describes the act of conveying, and receiving, meaning from one entity, be it living or artificial, to one or more others through the use of language - spoken, written, body movement; the use of signs, symbols, and is culturally identified and understood by a unique system of norms. Cognition refers to mental processes such as thinking, whether conscious or unconscious, and its effectiveness therefore is fundamental to performance outcomes. The Runway content is concerned with improving cognitive performance with a focus on content that can optimise cognitive abilities including such areas as creative, critical and systems thinking.