This article describes Vegemite's evolution from its World War I origins to its enduring status as an Australian cultural staple, highlighting early challenges, its World War II popularity boost, and its ongoing prevalence in Australian homes.
- Vegemite, replacing Marmite, was launched in 1923.
- Cyril P. Callister developed it using Carlton Brewery's yeast.
- Vegemite was advertised as a nutritious food substitute during World War II.
- Vegemite was included in soldiers' ration kits, boosting its visibility and cultural status.
- Post-war, Vegemite was marketed as a healthy children's diet staple.