With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon of war

Summary

KEY POINTS:

• “A Portrait of Bravery” in Vogue Magazine featured a profile of Olena Zelenska, the first lady of Ukraine.
• Part of a marketing campaign with the tagline “Bravery. To be Ukraine.”
• National branding uses advertising, public relations and marketing to boost countries’ international reputations.

References

• MILITARY HISTORY INDEX PAGES AND COLLECTIONS ON THE RAAF RUNWAY 
• AIR AND SPACE POWER: COLLECTIONS | The Runway (airforce.gov.au)
• ADDITIONAL READING RAAF RUNWAY (PME) | The Runway (airforce.gov.au)
• RUSSIAN-UKRAINE CONFLICT—ARTICLES | The Runway (airforce.gov.au)
• MAY 2022 Ukraine NOW. Ukraine's new branding-Banda Agency
• AUG 2022 With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon-Fast Company
• Australia’s Nation Brand-Brand Australia

Source Information: Conversation The

• Article Source: https://theconversation.com/au
• Media Check:  Media Bias/Fact Check (mediabiasfactcheck.com)/ The Conversation
• RAAF RUNWAY: RATIONALE, GUIDELINES, LEARNING OUTCOMES, ETC |