BLUF

This article describes Vegemite's evolution from its World War I origins to its enduring status as an Australian cultural staple, highlighting early challenges, its World War II popularity boost, and its ongoing prevalence in Australian homes.

Summary

KEY POINTS:

  1. Vegemite, replacing Marmite, was launched in 1923.
  2. Cyril P. Callister developed it using Carlton Brewery's yeast.
  3. Vegemite was advertised as a nutritious food substitute during World War II.
  4. Vegemite was included in soldiers' ration kits, boosting its visibility and cultural status.
  5. Post-war, Vegemite was marketed as a healthy children's diet staple.
READ: A rose in every cheek: 100 years of Vegemite, the wartime spread that became an Aussie icon

References